OM‑D iOS Application

Client
Olympus Consumer Division
Year
2019
Field
iOS
Role
Design and development

An iPad sales app for the Olympus OM-D E-M1 launch at Park Cameras in Fitzrovia, London.

Brief

Bring product features, photography and films together in an interactive tool that sales staff could use during customer demonstrations.

Design

I designed a portrait interface within the Olympus brand guidelines and built the app in Xcode. Feature hotspots connected the camera to supporting specifications and visual content, allowing staff to move between an overview and individual details during a conversation.

Result

The app was used at the Fitzrovia launch as part of a custom promotional display, putting the product presentation directly into the hands of staff and customers.

iPad home — OM‑D E-M1, white on charcoal
iPad — Body, 16MP Live MOS, TruePic VII
iPad — 5-axis IS, 1/8000s, 10fps
iPad — 1.34x EVF, 81-point AF
iPad — 50MP Handheld, 1/16000s electronic
iPad — 2.36M-dot EVF, 3-inch touch LCD
iPad grid — 50MP, 1/16000s, 10fps, 1/8000s
iPad grid — 16MP, TruePic VII, 5-axis IS, 1.34x EVF
iPad grid — 81-point AF, 2.36M-dot EVF, 3-inch LCD, Wi-Fi
iPad grid — splashproof, 1/4000s flash, 330 shots, 12-bit RAW