Olympus Consumer Marketing
- Client
- Olympus Consumer Division
- Year
- 2016–2019
- Field
- Print, Events
- Role
- Design adaptation and artwork production
Retail and exhibition materials for Olympus camera launches, used by Jessops, Wex and The Photography Show between 2016 and 2019.
Brief
Present product features and campaign messages clearly across shop counters and busy exhibition spaces, while following Olympus product guidelines.
Design
I adapted product photography, photographer imagery and campaign content for various printed applications. Each format needed a clear hierarchy, from a headline seen at a distance to specifications read at close range.
Result
The sales team used the material together at events and independently in stores. Each launch included A2 and A4 posters, flyers, counter cards, banner stands and a lens guide.
