Olympus Microscopy Animation

Client
Olympus Medical Team
Year
2015
Field
Motion
Role
Design and animation

A product animation for the Olympus medical microscopy team’s exhibition stand.

Brief

Give a technical product a strong screen presence in a busy exhibition environment, where visitors might only glance at the display as they passed.

Design

I used After Effects to build depth and movement from flat product images. Separating the imagery into 2.5D layers allowed the animation to move around the microscope and draw attention to its details while working within the available source material.

Result

The sequence turned the static microscope imagery into a film that looped on the stand.

Film still — outstanding optical performance, lens changer
Film still — specimen on the stage, close
Exhibition stand — visitors in front of the film
Film still — eyepieces
Film still — light path, flare
Film still — microscope silhouette